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15 Dec 2015
Market research company in india
Sizing a niche - This type of general market trends is designed to create an estimate of the market size (measured by units or dollar volume) a new product is expected to garner out there. In general this is usually done for entirely new product category or anticipating the development of a new product that substantially changes the competitive landscape in which customers are already familiar (for example, I would suspect that this new premium chewing-gum category which has emerged in the last Eighteen months might have upset the traditional wisdom of analysts in this industry). Conducting this sort of market research can be expensive, and so the best place to start is normally by evaluating the...